“It is beyond dispute that the audio ecosystem in which free, over-the-air, local radio
broadcasting currently operates and competes has changed dramatically since the 1996 Act,” iHeart states in its official comments filed this week with the FCC in response to its 2018 Quadrennial review of its media ownership rules.
Indeed, Internet-based streaming services and the introduction of satellite radio were noted by iHeart, along with how local advertising can now be seen across social media platforms.
Yet, iHeart noted, one thing remains strong regarding radio: its consumption.
It’s a fundamental reason why iHeart is taking a definitive stance on a NAB plan to greatly weaken the Commission’s ownership rules — an opinion many radio broadcasting companies will be talking about for weeks to go.