RBR+TVBR INFOCUS
BOCA RATON, FLA. — In a world where “over the top” viewing choices continue to eat away at MVPD subscriber counts and vMVPDs have started to experience growth challenges, the entry of a new player into the direct broadcast satellite (DBS) space would seem a tad odd to some market observers.
Further, high-profile carriage rights impasses have resulted in myriad amounts of bad publicity across consumer and business media, with consumers venting their anger at TV station owners and channel providers alike.
A newly launched “skinny DBS” seeks to do what perhaps a vMVPD does, while skirting retransmission fee negotiations altogether by marrying a high-powered outdoor digital TV antenna with a dish capable of receiving a select group of cable channels from four media companies.
