Revenue Maximization: The Goal Of a New WideOrbit Product


The broadcast media inventory and revenue workflow management company known as WideOrbit has just released a “Total Radio Solution” it believes can bring radio station groups improved efficiencies, cost reductions and, ultimately, higher revenue across the entire ecosystem.

Those are the promises of the new product, launched October 5 by the San Francisco-based tech company.

“As listening patterns continue to shift, today’s radio broadcasters require tools to both streamline traditional AM/FM operations as well as generate additional revenue,” WideOrbit says. “Radio station automation, remote access, and digital delivery and monetization are no longer just nice-to-haves; they’re critical for stations to succeed in an increasingly competitive industry.”

So, what exactly does WideOrbit’s Total Radio Solution offer? The company’s marketing literature highlights “streamlining workflows across the radio ecosystem; increased opportunities for revenue generation through digital audio (streaming and podcasting); improved advertising customer satisfaction and retention through simplified cross-channel transactions, from order to invoice to cash; and simplified access to in-depth performance insights to make smarter, data-driven decisions.”

To be more precise, WideOrbit’s Total Radio Solution incorporates digital management and monetization, business intelligence, and A/R automation and payment tools, in addition to  integration with a variety of third-party systems.

“The products that make up our Total Radio Solution were specifically designed to build upon and enhance each other,” said WideOrbit VP of Radio Sales Danny Tankersley. “Radio organizations of all sizes, from independent local stations to mid-sized regional station groups, to national radio brands, will benefit from our end-to-end solution’s ability to help deliver compelling programming to engage listeners, all while improving efficiency, reducing costs, and increasing revenue.”

WideOrbit Founder and CEO Eric R. Mathewson added, “WideOrbit has a longstanding commitment to continuous innovation and investment in improving our core products. We’re proud to continue that tradition with the launch of our Total Radio Solution, bringing radio workflows together in a single, unified platform to help our customers maximize revenue.”