If you didn’t attend the first session of Hispanic Radio LIVE, here’s what attendees learned:
Gordon Borrell explaining, “If you don’t focus on what is happening with marketing, and you drop the ball, you are going to lose your station.” You missed Borrell’s detailed look at the local media advertising landscape and suggestions on what radio executives may wish to do to escape the COVID-19 blues.
Attendees also enjoyed a compelling, insightful panel about political advertising: “It is bilingual, and radio is key” in terms of a mix of properties available to Hispanics but why radio really needs to show its value, and work harder in cultivating election dollars.
Don’t believe us. Here’s what people are saying:
“Very helpful and informative.” Mariana Trevino, Write Label
“Great opening day!” Lora Lewis, Beasley Media Group
“Excelente.” Veronica Maquicar, Beonair
“This week’s panel was SPOT On with their commentary about the US Elections and political advertising . Everyone brought their A game to this program. The post panel discussion was engaging and they left me wanting MORE!.” Grace Agostino, Gen Media Partners
REGISTER NOW – YOU DON’T HAVE TO MISS A WEEK WITH OUR 30 DAY RE-PLAY!
It’s not too late. Register today. Join us for the next four weeks – and with replay, you can binge watch every week of the conference for 30 days!
On tap next week – Thursday, October 8
Radio Programming in a Pandemic World and a Socially Charged Environment
Some of the top minds in Hispanic radio programming weigh in on these topics, discussing the challenges and opportunities facing Hispanic formats today.
Moderated by Bob Perry