For months, Pearl TV and the forces behind the voluntary rollout of NEXTGEN TV, deliverable through the ATSC 3.0 digital broadcast standard, have been sharing stories of the potential nontraditional revenue opportunities that come with the transition from ATSC 1.0 operations.
This week, Nexstar Media Group shared just how much it stands to reap from ATSC 3.0, and Wall Street responded. On Thursday, both Gray Television and The E.W. Scripps Co. benefited from the rosy forecast, too. Friday, however, brought dips for the latter two groups while NXST continued its stellar growth.