Call for Entries for the 30th anniversary Radio Mercury Awards is officially open.
Fifteen trophies will be awarded in 12 categories, and the final round judges have the option to award a Best of Show winner.
Starting this year, the Radio Mercury Awards is now accepting entries in any language for work that was broadcast, aired digitally, released or transmitted initially and primarily in the U.S. and its territories.
For 2021, a new category, Purpose-Driven Spot or Campaign, will award a radio spot or campaign for an advertiser or corporation that promotes their actions and effort towards the public good and demonstrates how they addressed social, environmental or public health/safety issues. There are also updated categories, including Creative Radio Spot: Insightful Voice and Radio Station or Group Promotional Spot or Campaign.
The Radio Mercury Awards is bringing back several popular categories, including Integrated Brand Campaign and Creative Spot for a Cause, to this year’s competition. In addition, in the Creative Radio Spot category, two awards will be given to an agency/production company/advertiser, and two awards will be given to a radio station or group. The Creative Radio Campaign category is also open to two awards this year.
The Call for Entry deadline is on August 9, 2021.
Finalists for the show will be announced in late September and winners will be announced at the 2021 Radio Mercury Awards event on November 17, during a virtual event.
The Radio Mercury Awards is introducing a “Thirty Years in Your Ears” campaign produced in collaboration with Chief Judge Robin Fitzgerald and the creative team at BBDO Atlanta. The campaign highlights several of the Best in Show winners from the last 30 years of the competition. It can be viewed on www.RadioMercuryAwards.com and will be featured in social media and digital marketing.