SAVANNAH, GA. — For television viewers in Georgia’s Coastal Empire, local news choices have become more competitive than ever. While Gray Television’s WTOC-11 remains the leader and most top-of-mind local TV station in this region, Hearst-owned WJCL-22 has developed an incubator for its other local news organizations across the nation. Sinclair Broadcast Group’s FOX affiliate, WTGS-28, has also gained a sizable audience.
Then there is the local NBC affiliate, owned by Nexstar Media Group thanks to its merger in 2016 with Media General. It was a property that Raycom Media, at its founding, declined to own, choosing instead WTOC.
Today, that Nexstar station, WSAV-3, is on a growth spurt, making Savannah-Beaufort-Hilton Head a thriving market for broadcast TV. Now, WSAV has a new leader.