Columbus, OH-based Ron Foth Advertising has been named AOR for MGM Resorts International’s two Mississippi casinos. The agency will create complete campaigns for Beau Rivage Resort and Casino in Biloxi, and Gold Strike Casino Resort in Tunica. Foth will immediately begin developing multimedia efforts for both properties that will include television, radio, print, outdoor, digital and social media.
“We reviewed many agencies before selecting Ron Foth Advertising,” said Jeffrey Zaffron, Executive Director of Advertising for MGM Resorts International’s Mississippi Operations. “Foth’s exceptional track record for driving results, together with their unparalleled creative excellence and match to our company culture made them the right ad agency choice for us. I was immediately impressed by the Foth team and their ability to problem solve the challenge presented them in the review.”