At 103.9 MHz on Maryland’s Eastern Shore is a heritage rhythmic Top 40 station that in recent years has been owned by the Ron Stone-led Adams Radio Group. In June, Stone indicated that the station would be sold, as part of a wholesale exit from the Salisbury-Ocean City market.
Now, it’s official: Adams has spun the last remaining assets it had on the Delmarva Peninsula.
For $550,000, Adams is selling WOCQ-FM 103.9 in Berlin, Md., and FM Translators W282AW at 104.3 in Salisbury and W286BB at 105.1 in Ocean Pines to the Craig Jahelka-led parent of WBOC Inc., known as Draper Media.
It follows the sale of WGBG-FM 107.7 in Fruitland, Md., for $600,000 and the $1.6 million spin of WZBH-FM 93.5 in Millsboro, Del., to Draper Media/WBOC Inc. and the consummation in late June 2021 of the $300,000 sale of WUSX-FM 98.5, with a signal covering Salisbury, Md.; Georgetown, Del.; and the Bethany Beach, Del.; area; to Mark Giuliani-led DataTech Digital.
How does the acquisition of WOCQ fit within local ownership limits? Thanks to BIA Advisory Services, an adjustment of the market definition for Salisbury-Ocean City was made in response to Nielsen Audio inadvertently counting some Draper stations toward the market, although they do not serve the market. This would pair WOCQ with WZBH, WGBG and WBOC-FM.
WBOC Inc. and the Draper family have long been known as the owner of WBOC-16. But WBOC Inc. doesn’t just own this longtime station, which has been a CBS affiliate since 1956. It also owns and operates “FOX21 Delmarva,” housed on a WBOC subchannel; WBOC-LD 42, a Telemundo affiliate; and WRDE-LD 31, an NBC affiliate since June 2014 that filled a local network assignment gap, with WBAL-11 and WRC-4 from Baltimore and Washington, respectively, serving Southern Maryland and WCAU-10 serving Delaware prior to WRDE’s sign-on.
Then, there is the WBOC Inc. radio properties, which had been sold off prior to August 2015. That’s when RBR+TVBR reported on the company’s acquisition of WOLC-FM, in Princess Anne, Md. from Maranatha Inc. The station became WBOC-FM, today an Adult Contemporary station.
The Draper family’s re-entry into radio was accelerated in March 2018. That’s when WBOC Inc., under the direction of Draper Media President Craig Jahelka, closed on its $700,000 purchase of the following stations from MTS Broadcasting in a transaction brokered by Patrick Communications:
- Class C WCEM-AM 1240 in Cambridge, Md., which serves the resort community of St. Michaels and nearby Easton
- Class A WCEM-FM 106.3 in Cambridge, which also serves the communities listed above
- Class A WAAI-FM 100.9 in Hurlock, Md., also serving St. Michaels, Easton and Cambridge
- Class A WTDK-FM 107.1 in Federalsburg, Md., which covers the Delaware cities of Georgetown, Seaford and Milford in addition to Denton, Md.
