Rough Ad Growth Ahead For Radio?


Are advertisers still cool on AM and FM radio stations? Do they consider radio’s ROI delivery a relic of the past, when radios such the one pictured ruled the nightstand in one’s home bedroom?

MAGNA Global’s Advertising Forecasts Spring Update, released today, suggests that’s the case. Not only is local broadcast TV sputtering, but broadcast radio ad revenue is sliding — and at a rapid rate.

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