One of the nation’s biggest owners of Sports Talk radio stations, with a stable that includes the first-ever broadcast radio facility to adopt the format — WFAN in New York — has agreed to a multi-year partnership surrounding several sports betting audio initiatives with a top online casino.
It’s the operator of the BetRivers and PlaySugarHouse mobile plaforms.
The agreement between Entercom and Rush Street Interactive makes BetRivers the official title sponsor of the Entercom-owned “You Better You Bet” podcast, hosted by Nick Kostos and Ken Barkley. The program was recently relaunched as part of Entercom’s recently acquired BetQL Audio Network.
Kostos will also serve as a brand ambassador for BetRivers and as the voice of the “BetRivers Sports Betting Minute,” heard on Entercom’s all-sports stations in legalized sports betting markets. Through this vehicle, Kostos and BetRivers will provide sports betting news and information each weekday
“RSI is an ideal partner for You Better You Bet,” said Mike Dee, Entercom’s President of Sports. “The company’s authentic approach to the sports betting marketplace aligns well with Nick, Ken and the hardcore betting audience that consume the nation’s No. 1 fully dedicated daily sports betting podcast.”
“You Better You Bet content” includes a weeknight podcast and video simulcast, available live on Radio.com and on demand where podcasts are heard, as well as the “Bet Rivers Sports Betting Minute,” which are custom content editorial segments on BetQL Audio Network stations nationwide.