Russian Standard, a premium vodka company in Russia, announced the launch of its "Pure Russian" campaign for its premium brand, Russian Standard Original. The campaign coincides with the national U.S. launch of Russia's #1 premium vodka. The strategy is to distinguish Russian Standard Original from other brands sold in the U.S. Russian Standard Original is made in Russia with Russian ingredients, distilled in Russia, bottled in Russia, sold in Russia and #1 in Russia.
Russian Standard recently filed a suit against the makers of Stolichnaya in a New York federal court claiming false advertising related to the Russian origination of its Stolichnaya brand.
In addition to placement in national magazines, the campaign devotes significant investment to Russian language publications and radio, such as Novoye Russkoye Slovo, a leading publication for Russian Americans.