Saga’s New Story: A Local Direct Leader In Q4


With CEO Ed Christian “unscripted” and sharing with investors and Wall Street analysts “what happens in the kitchen” in describing how Saga Communications gets its revenue each quarter, SVP/Operations Chris Forgy offered a peek at what the company’s top three ad categories were in the final quarter of 2021.

At the same time, CFO Sam Bush shared details on something Forgy praised as “beautiful” to Saga’s bottom line — its Local Direct prowess.

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