He began his programming career in 1983 at “The Loop,” specifically WLUP-FM 97.9 in Chicago. Not bad for a 21-year-old who’d go on to program former Adult Alternative KFOG-FM in San Francisco, launched Sports Talker WMVP-AM in Chicago in 1994, and would create crosstown WDRV-FM “The Drive” under Bonneville International ownership in 1997.
Now, Greg Solk is being put in charge of the programming and operations for an entire group of stations in the nation’s third-largest market.
Audacy (formerly Entercom) has promoted Solk to VP of Programming and Operations for its Chicago market, effective August 1.
In this role, Solk will oversee programming and operations strategy for WXRT-FM, WBMX-FM “104.3 JAMS,” WUSN-FM “US99,” WBBM-AM & WCFS-FM, WSCR-AM “The Score” and WBBM-FM “B96.”
Solk has served as Brand Manager of “93XRT,” since 2017. A search for his successor is on.
“Greg has been an invaluable partner who is respected and appreciated by his team at WXRT, across Audacy, and throughout the industry,” said Rachel Williamson, Regional President and Market Manager for Audacy in Chicago. “He has been influential in the success of many of the biggest brands across Chicago and I could not be more excited to promote him into this enhanced role overseeing our Chicago programming strategy.”
Solk said, “The past four and a half years at WXRT have been among the most rewarding of my career — especially the opportunity to work alongside legendary talents. Along with so many others behind the scenes, this team returned WXRT to the top echelon of our great city’s broadcast properties. Now, I look forward to continuing to work with Rachel and our group’s superb brand/programming leaders. Together we will do our best to continue enlightening, entertaining and delighting the millions we serve on our airwaves and through our growing digital channels.”
Solk entered the Audacy family through its tax-free merger with CBS Radio; in February 2017 he was named PD/OM of WXRT and the former WJMK-FM. Before that, he served as SVP/Programming for Hubbard Broadcasting, working across all seven of its markets.