Sandusky Seattle became the first Radio group to earn Certified Digital Marketing Consultant (CDMC) accreditation from the RAB when 31 sales, promotion, and management professionals completed the one-and-a-half day course last month.
The CDMC provides info and instruction on how to sell radio’s interactive components and then tests the participants to award them full accreditation.
CDMC will be available online beginning in May and include live webinars, self-study classes, a blog for interaction with trainers, and an online final exam.
