He’ll report to North America CEO Harvey Goldhersz: Savic, a global media agency exec with extensive experience in the U.S. and overseas was named CEO of MediaCom USA, a new position. Goldhersz also serves as Vice Chairman, Worldwide COO of MediaCom Worldwide. Savic will officially join the media agency and begin work in early spring.
“Ever since I became CEO of MediaCom North America a year ago, I knew I wanted to name a CEO for our U.S. operations,” Goldhersz said in making the announcement. “I’m very happy to announce today that we’ve found precisely the right person for this important new position. Sasha is a strategic thinker and innovator with exactly the kind of extensive media agency credentials that MediaCom needs to lead our U.S. operation as we plan for 2012 and beyond.”
As head of MediaCom USA, Savic will be responsible for the overall product, management and operation of all MediaCom activities in four U.S. cities, overseeing an agency with an estimated 700 employees and $6.4 billion in billings, according to RECMA. He’ll be based in the NYC office.
Prior to joining MediaCom, Savic worked as COO for Havas Media Group North America, the parent of media services agency MPG, among other companies. Savic also worked as an EVP, Global Managing Director, for SMG/Publicis Groupe from 2006-2010 where he played a key role in managing the agency’s global Procter & Gamble biz, including overseeing planning and buying assignments in 70-plus countries.