As of Saturday, a popular Rocker presently using an FM translator to reach Duluth, Minn., and Superior, Wisc., will be getting a big boost.
It’s thanks to a just-reached Time Brokerage Agreement between Twin Ports Radio and the publicly traded multimedia company headed by CEO Bill Wilson.
The arrangement is a lease-to-buy arrangement that eventually hands ownership of WWAX-FM 92.1 in Hermantown, Minn., to Townsquare Media.
Townsquare is already present in the market with Classic Hits KLDJ-FM “Kool 101.7”, Country KKCB-FM “B105” and KBMX-FM “Mix 108,” a Hot Adult Contemporary station.
While “Sasquatch” will now get a home on a facility with 5,400 watts at 705 feet, acquired in July 2017 by Twin Ports from Red Rock Radio Corp., WWAX’s current Sports Talk programming — fed by the Minneapolis-led The Fan Radio Network — will swap facilities and shift to WEBC-AM 560 and the 106.5 MHz translator presently used by “Sasquatch.”
This will occur “during the week of February 17,” Townsquare notes.
WEBC is the original home of The Fan in Duluth. Classic Rocker “Sasquatch” launched in October 2015.
With the shift comes word that Townsquare Media’s Duluth station group has also acquired the market’s radio broadcast rights for the Minnesota Vikings pro football team, starting with the 2020 season and extending through the 2024 season.
Minnesota Vikings football broadcasts will broadcast on both WEBC and WWAX-FM.
Townsquare Media Duluth Market President and Chief Revenue Officer Mary Niemeyer commented, “All of these programming moves greatly improve the experience for our local listeners and the marketing solutions we can provide for our local advertising partners, enhancing our position as a premiere local media company in the Northland. We are thrilled to bring The Fan back home to WEBC along with the Minnesota Vikings.”
New York-based Wilson added, “The addition of WWAX to our local media portfolio is a clear demonstration of our ‘Local First’ strategy, which is a commitment to super-serve our local clients, local listeners and local communities while helping local businesses grow.”