Saturday NBC: 'The Apprentice' encore; 'SNL' w/ Betty White ruled late night


From 8-10 p.m. ET, an encore telecast of “The Apprentice” averaged a 0.5/2 in 18-49 and 1.9 million viewers overall.  From its first half-hour to its fourth, “The Apprentice” grew by 50 percent in 18-49 rating (to a 0.6 from a 0.4).
At 10 p.m. ET, a rebroadcast of “Parenthood” delivered a 0.5/2 in 18-49 and 1.7 million viewers overall.

In late-night metered-market households Saturday night:  An encore telecast of “Saturday Night Live” (3.3/8 in metered-market households), hosted by Betty White with musical guest Jay-Z, dominated its time period.  “SNL” matched its highest metered-market household rating in 13 weeks (since June 19).

In the 25 markets with Local People Meters, “Saturday Night Live” averaged a 1.8 rating, 8 share in adults 18-49 and was the #1 non-sports show of the night in the Local People Meters, ahead of all primetime entertainment telecasts on all the major networks.

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(source: NBC)