Saturday primetime NBC's 'Law & Order SVU' No. 1 key demo


At 8 p.m. ET, an encore telecast of “Outlaw” averaged a 0.6/2 in 18-49 and 3.4 million viewers overall.  “Outlaw” is currently matching its highest 18-49 rating in four telecasts to date in this Saturday time period.

At 9 p.m. ET, an encore telecast of “Law & Order: Los Angeles” delivered a 0.6/2 in 18-49 and 3.2 million viewers overall.  “L&O: LA” grew from half-hour to half-hour by 17 percent in 18-49 rating (to a 0.7 from a 0.6) and by 29 percent in women 18-49 (0.9 vs. 0.7).
At 10 p.m. ET, a rebroadcast of “Law & Order: Special Victims Unit” (1.1/4 in 18-49, 5.0 million viewers overall) built on its lead-in by 83 percent in 18-49 rating and 56 percent in total viewers. 

From its first half-hour to its second, “SVU” grew by 30 percent in adult 18-49 rating (to a 1.3 from a 1.0) and 22 percent or 1.0 million persons in total viewers (5.5 million vs. 4.5 million).  In the time period, “SVU” finished #1 among ABC, CBS and NBC in women 18-34, women 18-49 and women 25-54 (tie).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated. 

(source: NBC)