EXCELLENT content! Wrong title! When you get the mindset you are in it to save it you play to "not lose." When you are in it to EVOLVE, you "play to win"! Stop the negative selling of radio as a retracting, shrinking, losing industry or we will succeed. Vision radio evolving, growing, expanding and we will win! One other thing: when we talk to ourselves in the above negative terms, what do we think we are doing to any opportunity we have for positive perception within the larger and more important advertising services? I swear we’re like Wyatt Earp shooting himself in the foot. Some gunslingers!