Sinclair Deploys Comscore Consumer Intelligence Across Its Sales Teams


Sinclair Broadcast Group on Wednesday took a pause from discussing its second quarter 2022 earnings results and a quarterly dividend declared by its Board of Directors to share that it has signed a multi-year agreement to deploy Comscore Consumer Intelligence (CCI) across its sales organization.

Integration of the data will enable Sinclair “to reach real-world customers and qualified prospects effectively and efficiently through consumer-based selling,” Comscore said.


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