Sinclair Already Enjoying a Big Political Dollar Windfall


When it comes to profits and political advertising, the game plan is paying off big time for Sinclair Broadcast Group. 

The Baltimore-based broadcast TV station owner that also owns Tennis Channel and the Bally Sports regional sports networks, in addition to the Comet, Charge! and TBD digital multicast networks, enjoyed an incredibly strong Q2 for political ad dollars.

The trends for Q3 are bright, too, leading to “crowdout” for core advertising that one analyst wanted more details of during the company’s second quarter 2022 earnings call held Wednesday morning.

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