In addition to releasing its Q4 2021 earnings report, Sinclair Broadcast Group on Wednesday offered investors some good news with respect to its quarterly dividend — it’s bigger.
The news came as the company named a C-Suite revenue leader its COO while it cheers on a new leader at its ABC affiliate in the Nation’s Capital.
Rising to Chief Operations Officer, while keeping his title as President of Broadcast, is Rob Weisbord.
As COO, Weisbord will lead operations for the company and its owned/operated television
stations, 21 regional sports networks branded as Bally Sports, national networks Tennis Channel and Stadium, multicast networks and all digital and streaming platforms.
Weisbord was given the Chief Advertising Revenue Officer role, along with the President of Broadcast title, in 2020. He succeeded the now-retired Steve Marks.
Weisbord had been Sinclair’s Chief Revenue Officer, responsible for developing, executing and leading sales and revenue growth strategies and initiatives for Broadcasting, Digital, Advanced Revenue and all Networks sales, since December 2017.
Weisbord also had oversight of Sinclair’s Digital Group, and had served as Chief Operating Officer of that group since January 2014. In this role, he was responsible for all web/mobile app/social media creation, interaction of the unit with news and television station platforms, revenue generation, and exploring strategic partnerships and potential related acquisitions.
Before that, Weisbord served as Vice President of New Media and, from 2008 to June 2010, as Director of Digital Interactive Marketing for Sinclair.
Weisbord’s resume includes roles as NSM, from 1993-1997, of WTVT-13 in Tampa. He then joined Sinclair.
Weisbord began his broadcasting career in the radio industry with Family
Group Broadcasting, in 1985.
He commented, “Over the last 40 years, Sinclair has established itself as a leading provider
of local news and sports content and I’m excited to have the opportunity to continue its
evolution and advancement while building on its existing successes.”
SINCLAIR BOARD UPS DIVIDEND
With the release of Sinclair’s Q3 2021 results, the company’s Board of Directors declared a quarterly cash dividend of $0.20 per share on SBGI Class A and Class B common stock.
On Wednesday, a quarterly cash dividend of $0.25 per share on the company’s Class A and Class B common stock.
The dividend is payable on March 21 to the holders of record at the close of business on March 7.
A SALES LEADER RISES IN WASHINGTON
Now, Todd Bernstein has the role of Station Manager.
“As Director of Sales, Todd has done an outstanding job leading the department,” said Sinclair/Washington SVP/GM William Fanshawe.
Bernstein joined WJLA in 2005 and has held several management positions at the station,
including Sales Manager, Director of Business Development, National Sales Manager and
Local/Political Sales Manager.
“I’m both humbled and honored to take on this important management position. I feel like
I’ve been preparing my entire career for this leadership role, and I’m thrilled to lead the
best team in the Washington region,” said Bernstein, who earlier in his career was an Account Executive for WRC-4 in Washington.
