SBS Ramps Up A New Digital Marketing Department


MIAMI — Spanish Broadcasting System (SBS) has made its entrance into the world of digital marketing solutions. The company superserving Hispanic consumers across broadcast media and through its LaMusica app and web portal has launched a pure-play digital marketing department.

SBS has named the unit DigIdea Digital Marketing Solutions.

The addition of DigIdea to the SBS Family is designed to make SBS “a one-stop shop” for a
business’ full marketing needs in the U.S. Hispanic marketplace.

Services include Search Marketing, Display, OTT/Connected TV, E-mail and Social. This will complement SBS’s Radio, TV, Streaming Audio and Programmatic platforms.

“DigIdea Digital Marketing Solutions will allow advertisers of every size and industry to build complete marketing solutions to meet their target consumers at all stages of the purchase journey,” the company says. “With DigIdea, advertisers will receive the best and most state-of-the-art technologies, full access to performance data, along with the
unmatched customer service SBS is well-known for.”

Albert Rodriguez, SBS’s President/COO, said, “SBS is beyond excited for the launch of DigIdea. As a valued media partner for advertisers of all levels and varied industries, SBS must remain progressive, with best-in-class digital marketing solutions.”

SBS Chairman/CEO Raúl Alarcón Jr. added, “The Digidea initiative will provide expertly crafted and creative digital marketing solutions to ad agencies and clients seeking to reach the U.S. Hispanic consumer. Our company’s 40 years of experience in serving Latino audio fans gives us an enormous leg up in providing the necessary knowhow, tools, and staff to guarantee effective and immediate results for our digital clients.”

DigIdea is slated to launch in October, starting in Los Angeles. Subsequent launches in New York, Florida and Puerto Rico will then transpire, with SBS’s remaining markets scheduled to launch in early 2023.

Additional details on DigIdea Digital Marketing Solutions will be released in the coming weeks, SBS says.