SBS taps Bill Shadorf for West Coast


Spanish Broadcasting System announced the appointment of Bill Shadorf to Vice President of Corporate Sales-West Coast Market Manager for Spanish Broadcasting System, Inc, (SBS). Mr. Shadorf will oversee all sales and operations for SBS West Coast Division. He will also be responsible for growing and overseeing the revenue in all of the company’s divisions for the West Coast market. Based in Los Angeles, California, he will report directly to Albert Rodriguez, COO of SBS.

“I am thrilled to take on the role of Vice President of Corporate Sales-West Coast Market Manager,” said Mr.Shadorf. “SBS has grown its competitive position while continuing to serve and advocate for the important U.S. Hispanic community. I’m excited to lead a company with such tremendous growth potential and look forward to continuing to work with such an exceptional leadership team.”

“Bill is a strong leader with a wealth of knowledge, and his leadership will be pivotal to Spanish Broadcasting System, Inc. (SBS) continued growth,” said Albert Rodriguez, COO of SBS. “His passion, commitment to excellence and unparalleled industry experience makes him a key member of our company senior management team in our West Coast division.”

Mr. Jack Hobbs EVP Corporate Sales at SBS, stated, “The Executive team unanimously agreed that Bill’s track record and expertise make him the ideal executive to lead SBS’s future growth in our West Coast division. Bill has over twenty years of relevant industry experience and has demonstrated his highly skilled leadership and strategic vision in the industry. We are confident in Bill’s ability to deliver on SBS’s goals and accelerate our growth as a leading multi-platform media company in America.”