Torres Rises to SBS C-Suite With New Chief Role

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Call her a trailblazer at the company founded in 1983 with the purchase of an AM radio station in Secaucus, N.J. that was once the sibling of the station Raúl Alarcón Jr. truly wanted — WVNJ-FM, today “Z100.”


Elissa Torres has become the first female executive to hold a Chief position at Spanish Broadcasting System.

Torres has been promoted to the role of Chief Network Officer and EVP for SBS’s Aire Radio Networks and SBS National. Torres will continue to oversee AIRE and will now “spearhead the advancement of all network and national audio sales and marketing solutions” at the Miami-based multimedia company.

Alarcón said, “Elisa has played an instrumental role in the creation, growth and development of Aire Radio Networks and our SBS national audio divisions. “Her transformational leadership combined with her tenacity to develop innovative partnership solutions and strategies has resulted in significant year-over-year revenue growth for our company. We are excited to have her at the helm of our continued advancement.”

Torres joined Spanish Broadcasting System in 2013 to lead the establishment of AIRE Radio Networks and its syndication efforts. Since then, she has been responsible for overseeing all aspects of its operations, as well as the overall network sales strategy. In 2017, she was promoted to EVP of AIRE Radio Networks and SBS National, with the expanded responsibility of streamlining the network and national sales operations.

Under Torres’s direction, the national syndication efforts of programs such as Al Aire con El Terri, La Mezcla con Alex Sensation and the newly acquired El Show de Omar y Argelia, formerly associated with Univision Radio in Los Angeles.

“The growth and success of Aire Radio Networks over the past ten years is a testament of Elisa’s unique entrepreneurial ability to build audio vehicles that effectively reach and culturally engage Hispanic consumers across the country,” added SBS President/COO Albert Rodriguez. “From developing revenue-generating cross-platform solutions to overseeing one of our most successful operations, we couldn’t be more proud to announce Elisa as the first female chief in SBS history.”

Torres commented, “It’s one of my greatest honors to work with the largest minority owned and certified Spanish Language multimedia company in the nation. I’m extremely grateful for the trust and commitment I’ve received from Raul, Albert and the SBS family for allowing me the opportunity to build a network that delivers on my passion to empower and inspire the Latino community.”

Torres started her career with Caracol Radio [WSUA-AM in Miami] and at Cumulus Media launched ABC Radio Networks en Español and played a key role in rolling out ESPN Deportes Radio.


Elisa Torres is a graduate of Pontificia Universidad Javieriana in Bogotá, Colombia.