MIAMI — One of the nation’s biggest Spanish-language media companies has secured a long-term agreement for services from the nation’s dominant source of radio industry ratings and audience listening estimates.
It’s a multi-year renewal that allows Spanish Broadcasting System (SBS) to continue to benefit from Nielsen Audio audience measurement data in five PPM markets where the company owns radio stations, and the diary-based Puerto Rico marketplace.
Also benefiting from the new Nielsen deal is SBS’s national radio arm, AIRE Radio Network.
The agreement also allows SBS access to Nielsen Scarborough and the nationwide dataset are included.
SBS owns 17 radio stations that collectively reach a third of the U.S. Hispanic population.