SCBA releases white paper on TV’s viewership erosion


scbaThe Southern California Broadcasters Association has published its latest SCBA White Paper Research Report entitled, Traditional Appointment Television’s Technology and Viewership Crisis. The report provides in-depth analysis on subjects having a direct impact on Southern California Radio. It focuses on the rapid erosion of traditional appointment Television as a result of new technology that has altered regional and national TV viewing habits as well as the surging growth of DVR usage that allows viewers to skips through TV commercials.

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