What would your group of radio stations do if necessary news and information regarding the coronavirus pandemic was absolutely necessary for your listeners, but your resources were highly limited?
In Seattle, a COVID-19 hot spot, stations known for entertainment programming and music linked up with another broadcasting company’s News/Talker.
Through a rare partnership that breaks the wall of competitiveness, Bonneville International-owned spoken word KIRO-FM 97.3 is offering hourly news updates to three Hubbard Radio stations: top-rated Top 40 KQMV-FM “Movin’ 92.5” — home of the syndicated Brooke and Jubal morning show; Adult Contemporary KRWM-FM “Warm 106.9”; and Country KNUC-FM 98.9 “The Bull.”
What does Hubbard get out of it?
“KIRO Radio will encourage listeners to pause from the news and listen to the music stations as a source of encouragement and relaxation in this extraordinary time,” Bonneville confirms.
The collaboration begins Friday (3/27).
“We are thrilled to partner with the Hubbard stations,” said Mike Salk, Director of Programming for Bonneville’s Seattle Media Group. “To have KIRO Radio news played on three excellent music stations is an opportunity for us help our community stay informed in this unique time. And, we can understand the need to take a break and listen to music to avoid feeling overwhelmed.”
Hubbard Radio’s Seattle Market Manager, former Alpha Media C-Suiter Scott Mahalick, adds, “Music is a mood elevator and a source of inspiration for people when times are tough. We’re proud to partner with Bonneville’s news, talk and sports radio stations in Seattle. Combined, we are able to offer the perfect balance of information and entertainment.”