Scoping out the CBS-Beasley mega-swap

0

David SchutzThe simple fact of the matter is that if you place the stations in the big radio swap between CBS and Beasley next to one another, they don’t quite match up. But add in strategic considerations and, according to radio financial expert David Schutz, the deal makes perfect sense, or perhaps we should say dollars and cents.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)