It’s been an uneven third quarter across the broadcast media landscape, with some companies faring better than others as Election Day finally arrived November 8, putting an end to nearly all political advertising — pending any runoff races that could pop up.
For Gray Television, political action committee dollars shifted to markets where it doesn’t own stations after primary wins negated originally anticipated spending needs. That seems to be the case for The E.W. Scripps Co., too, as 10% revenue growth in Q3 simply wasn’t as large as what Wall Street analysts had forecast.
