MIAMI — It was a big gamble, one that Bill Siegel was called on to “evaluate and refine” in December 2019. A new English-language local newscast was in the works for South Florida — a 10pm newscast that would challenge Sunbeam Television’s long-dominant WSVN-7.
The E.W. Scripps Co. made the pledge in November 2019, with a spring 2020 launch date for a unique 30-minute newscast for Miami, Fort Lauderdale, and the Florida Keys.
Then came COVID-19, and another evaluation of the plan. Now, it has opted to move forward with multiple newscasts produced not by the recently acquired Scripps station’s own staff, but that by the Berkshire Hathaway-controlled ABC affiliate in Miami — its sole media property.