Second O&O, second language


Come this Wednesday (8/15), Disney's ESPN Inc. will debut its second O&O in Dallas with the launch of KNIT-AM as "1480 AM ESPN Deportes Radio," joining "103.3FM ESPN" KESN-FM in the market. With the addition of the Dallas-Ft. Worth market, ESPN Deportes Radio said it will cover 45% of the US Hispanic Market, with stations in 12 of the top 25 US Hispanic markets.