Secrets to Super-Serving Your Audience


Podcasting. It’s audio’s hottest platform as it continues to capture the ears of listeners and the attention of advertisers. And that includes Hispanic and Latino ears. A lot of ears!

According to Nielsen Power Buying data, 41% of U.S. podcast listeners are non-White with Hispanics gravitating to podcasts more than any other ethnic group. They also represent growth rate of 6x, well above the 4x rate among Whites.

How can Hispanic radio take advantage of this exploding audio platform?

Popular MSNBC American Voices weekend anchor and host of Latina to Latina podcast Alicia Menendez kicks off the 2021 Hispanic Radio Conference in a one-on-one chat with Jesus Salas, EVP of Programming and Multi-Platform Coordinator at Spanish Broadcasting System, that will deliver some of the answers.

They’ll discuss what building Latina to Latina, which launched in 2018, has taught Alicia about underserved audiences, the value of inviting listeners to be collaborators, and what it takes to reach a milestone like 1 million downloads. What she’s learned will offer invaluable insights that conference attendees can take back to their stations in developing this important audio platform. And why she believes that “everything circles back to this core idea that this is not about repurposing content. This is about understanding the medium and creating specifically for the medium.”

Take advantage of early bird pricing and register today for the Hispanic Radio Conference.
Staying in Miami? Book now for special room rates at the Intercontinental at Doral. Only a limited number of rooms available, so book NOW!
We care about your safety and comfort. We have arranged to conduct the conference in a larger than usual capacity conference room at the hotel in order to provide maximum space and social distancing for those who are more comfortable spread out. And read here for how the Intercontinental has strengthened procedures designed to give you greater confidence and protection throughout all of the hotel’s facilities.