Air travelers across the country are being reminded of the dangers of distracted driving via a national ad campaign launched by SecurityPoint Media, a leader in airport passenger security checkpoint advertising, its partner, American Advertising Federation (AAF) and sponsored by Zappos.com.
The effort, featuring winning creative from the 2nd annual “Champion a Cause” Creative Challenge, was unveiled 6/2 at ADMERICA! 2011, AAF’s national conference in San Diego.
Zappos.com, a leading destination in online apparel and footwear sales, is the exclusive sponsor of the “Champion a Cause” Creative Challenge for the second consecutive year. The company, which offers a range of mobile apps for the Zappos consumer, recognizes distracted driving as a serious problem.
The 2011 “Champion a Cause” Creative Challenge invited the nation’s top advertising, marketing and media experts to design an airport security bin advertisement targeting adults who text and drive. The winning creative was submitted by bfw agency’s Paul Amelchenko, Juan Agosto and Pete Carrara. The professional judging panel included: Steve Pacheco, Director of Advertising, FedEx; Susan Credle, Chief Creative Officer, Leo Burnett; Jonathan Perelman, Industry Relations Manager, Google; and Aaron Magness, Senior Director, Brand Marketing and Business Development, Zappos.com.