Seven station Florida cluster changing hands


A company is going to get a cluster in the interior Florida market known to Arbitron fans as Gainesville-Ocala, and the good news is that no assembly will be required to take it to maximum strength under the FCC’s local ownership rules. It will weigh in with seven stations at closing.

Pamal Broadcasting, Ltd. D/B/A Sunshine Broadcasting is the seller, and was represented by broker Glenn Serafin of Serafin Bros., based not too far away from ground zero of this particular deal, in Tampa FL.

According to Serafin, the buyer is MARC Radio, decribed as “a private company based in Winter Park, near Orlando. It is led by a group of experienced broadcasters at the Corporate level, including Mike Schweitzer, Bob Longwell, and Tom Hauff. Shawn Portmann will serve as President of the Gainesville-Ocala Market Cluster. The company has no other broadcast interests at this time.”

The stations include WTMG 101.3 MHz licensed to Williston; WHHZ 100.5 MHz licensed to Newberry; WKZY 106.9 MHz licensed to Cross City; WDVH 101.7 MHz licensed to Trenton; WRZN 720 kHz licensed to Hernando; and WDVH 980 kHz and WTMN 1430 kHZ, both licensed to Gainesville, all Florida.

Terms of the deal were not released.