Should The Digital Giants Pay Up For Your Content?


If digital media is forecast to continue to beat the pants off of broadcast radio and TV for years to come, shouldn’t Facebook and YouTube fork over some money to content producers like … radio and TV stations?

It’s an interesting concept and one that’s getting serious play in Australia. RBR+TVBR Editor-in-Chief Adam R Jacobson shares his thoughts on the concept of “retransmission fee agreements” of the social kind in this exclusive commentary.

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