Showtime Networks has developed a breakthrough interactive TV (ITV) application that is transforming the way premium channels are marketed and sold. The Showtime Marketing Application uses ITV to bring together long form marketing video, remote ordering, and free full-length episodes of Showtime programming, in an easy to use interface. The application will be demonstrated at the upcoming NCTA Cable Show DC from April 1-3.
One of the major benefits of this new application is that it creates an innovative new way for the viewer to access custom video segment that communicate the full value of a Showtime subscription, including Original Series, Movies and Sports as well as HD and On Demand. The most valuable component is the ease with which a viewer can now order Showtime and the upgrade to Showtime can be processed and authorized within seconds.
The application is comprised of a series of dynamically updatable templates. This flexible approach allows the network and operator partners to update the content using the various templates to support almost any kind of marketing and acquisition campaign. The backend ties into an operator’s billing system, so accurate pricing is displayed and orders take place in real time.
It’s platform-agnostic so versions of the application can be developed for all leading ITV platforms for partnering cable, satellite and telco operators. This includes ActiveVideo, OpenTV, EBIF and other technologies. The EBIF version, developed by itaas, Inc., (www.itaas.com) will allow interactive functionality of the new application to reach millions of viewers on both legacy and next generation set-top boxes from Cisco and Motorola.
Showtime Networks is also working with Verizon FiOS TV to deploy the application. It will be demonstrated at the NCTA in the ActiveVideo (#1423) and itaas (#1401) booths.