Showtime reorganizes marketing operation


Showtime Networks, owned by CBS Corporation, announced a new structure for its marketing and creative services operation. Showtime CEO Matthew Blank promoted Frank Pintauro and Donald Buckley to Executive Vice President and co-heads of the department, with a chain-reaction of other changes.

Frank Pintauro has been elevated to Executive Vice President, Red Group where he will oversee the network’s in-house ad agency. He previously served as Showtime Networks’ Senior Vice President, Executive Creative Director, GM Red Group. Pintauro will report to Showtime Networks’ Chairman and CEO Matt Blank.

Donald Buckley has been elevated to Executive Vice President, Program Marketing & Digital Services, overseeing the network’s marketing divisions, including consumer and online marketing. In addition, Buckley will oversee media, consumer promotions and digital media. He joined the Company in April serving as Senior Vice President, Digital Services. Buckley will also report to Matt Blank.

Sharon Allen has been promoted to Senior Vice President, Program Marketing and Advertising, reporting to Buckley. She previously served as Vice President, Program Marketing and Advertising. Allen leads the development and oversight of consumer advertising and integrated-marketing plans and spearheads campaigns for the network’s award-winning original series.

George DeBolt, Senior Vice President, Media and Promotions, will also report to Buckley. DeBolt oversees the planning of media for all Showtime advertising, as well as all interstitial scheduling and consumer promotions.

Jamie Dienstag, Vice President Creative & Marketing Operations and Administration, will now have a dual reporting structure to Pintauro and Buckley. She will continue to work closely with the marketing team guiding strategic and tactical financial management.

At the same time, Blank announced reorganization for research, scheduling and affiliate marketing.

Kim Lemon, Senior Vice President, Research, Program Planning and Scheduling, will now report directly to David Nevins, President of Entertainment, Showtime Networks Inc. Lemon is responsible for overseeing all research on behalf of the Company, as well as Program Planning and Scheduling for Showtime, The Movie Channel and FLIX, along with its multiplex channels and Showtime On Demand.

Laura Palmer, Senior Vice President, Distributor Marketing, will now report to Tom Christie, Executive Vice President, Affiliate Sales, Showtime Networks Inc. In her current role, she oversees all Showtime marketing activity in partnership with the network’s affiliates.

“These changes represent the depth and breadth of the marketing and creative services area and help further position the network for continued success in the future,” said Blank. “Showtime is equipped with some of the most skilled, award-winning and creative marketing executives in the business who are ready to step into these expanded roles.”