Sinclair Selects a CMO


Sinclair Broadcast Group has appointed its very first Chief Marketing Officer.

In this newly created role, this individual will initially focus on the development and execution of comprehensive brand marketing strategy for all of Sinclair affiliate stations and 21 Regional Sports Networks (RSNs).

He will also assume responsibility for Sinclair’s Promotions, Creative Services and Marketing departments.

Taking the position is John Zeigler, who reports to Rob Weisbord, President of Broadcast and Chief Revenue Officer of Sinclair.

Zeigler brings more than two decades of experience in leading creative and marketing strategy for sports news brands. Most recently, Zeigler was VP for the YES Network, where he established an in-house creative and marketing agency named YES Creative Group that oversaw on-air branding, digital marketing and strategic initiatives.

Zeigler has also been a VP/Creative and Digital Content at WGN America.

In addition to his leadership roles, Zeigler worked within marketing and creative departments for several U.S. local television broadcast markets.

“John has consistently developed strategic marketing campaigns that led to incredible brand growth across multiple networks,” Weisbord said. “As a pioneer of both creative and marketing strategy within the broadcast industry, Sinclair cannot wait to see what exceptional work John will bring to both our viewers and the Sinclair community.”