Sinclair Ups A ATSC 3.0 Advanced Tech Leader


Sinclair Broadcast Group has taken a lead role in the voluntary rollout of the next-gen broadcast TV standard, ATSC 3.0.

As such, it has an entire team of individuals devoted to the company’s development and deployment of next-gen technologies such as this.

Now, it is upping a VP to SVP.

It is Mark Aitken who is rising from VP/Advanced Technology to SVP/Advanced Technology.

“Mark has positioned himself at the cutting edge of the industry for years as an innovator and thought leader,” said Sinclair President/CEO Chris Ripley. “During his 20 years with Sinclair, he has worked tirelessly to develop best-in-class broadcast technology and was a creator of the next generation broadcast transmission platform, ATSC 3.0, which is on its way to becoming a global standard.”

Aitken noted that he was honored that his leadership and commitment has been recognized. “I will continue to bring fresh ideas that will lead to a more promising future for Sinclair and our industry,” he said.

Aitken joined Sinclair Broadcast Group in April 1999 and has served as Vice President of Advanced Technology since July 2011. Prior to that, he served as Director of Advanced Technology. While at Sinclair, Aitken became a board member for Saankhya Labs, President of One Media, and has served as Chairman of Advanced Television Systems Committee (ATSC).

Before joining Sinclair, Mr. Aitken had already accrued 25 years of industry experience as both a consultant and engineer. He began his career as an engineer for Comark.

In related news, Scott Shapiro has risen from Corporate Development VP by adding SVP stripes. He joined Sinclair in 2011 and after fulfilling various roles in finance, launched the Corporate Development team in 2015 where he was promoted to Vice President in 2016. Previously he worked in Institutional Equity Research at Morgan Stanley and Prudential Equity Group.