‘Single-Source Cross-Platform Measurement’ Comes To Comscore

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Comscore has brought to market what it’s heralding as “a true single-source unified cross-platform measurement solution.”


Once one wades through the marketing language in the company’s announcement, the goal from Comscore is for the new product to become the unified way people use Comscore (similar to audience measurement giant and rival Nielsen’s approach with ONE) to get holistic audience measurement.

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