‘Single-Source Cross-Platform Measurement’ Comes To Comscore


Comscore has brought to market what it’s heralding as “a true single-source unified cross-platform measurement solution.”

Once one wades through the marketing language in the company’s announcement, the goal from Comscore is for the new product to become the unified way people use Comscore (similar to audience measurement giant and rival Nielsen’s approach with ONE) to get holistic audience measurement.

Please Login to view this premium content. (Not a member? Join Today!)
You do not have permission to view the comments.

Leave a Reply

Your email address will not be published.