Sirius XM is growing its Brand and Consumer Marketing team. And, the on-demand audio and satellite radio company says, it is fulfilling a D.E.I. pledge by bringing in marketing executives “with diverse backgrounds and experience.”
Now reporting to SiriusXM’s SVP of Brand and Consumer Marketing, Kimberly K. Wilson, are the following individuals:
- Rolanda Gaines, Vice President of Experiential and Partnership Marketing
- Tatiana Holifield, Vice President of Digital Content and Audience Engagement
- Joe Hanna, Senior Director, Brand and Platform Partnerships
Based in Atlanta, Gaines previously led marketing and communications for FOX Sports South and FOX Sports Southeast (rebranded to Bally Sports in 2021), and before that held various roles at ESPN, including stints with ESPN Enterprises, ESPN The Magazine, and ESPN Content Development.
Holifield was formerly Head of Brand Social for Hulu/Disney Streaming and has served as VP/Head of Digital Strategy for Pacers Sports & Entertainment. Additionally, Holifield has led marketing teams for Viacom’s BET Networks, NBCUniversal Television & New Media Distribution, SportsNet New York, Gospel Music Channel, Disney Regional Entertainment’s ESPN Zone, Hampton Inn Hotel, Hard Rock Café and Taco Bell.
Prior to joining SiriusXM, Hanna spent nearly 13 years at The Walt Disney Company, starting as a post-graduate intern within Disney’s Consumer Products division. He subsequently moved into roles at Disney Media and Entertainment Distribution, where he spent the last 12 years.
