Sirius XM keeps Stern front and center


If 2010 is to be the final year that Howard Stern appears on satellite radio, you’d never guess it from the way Sirius XM is maintaining him as a marquee brand. A Stern special is being touted on both the last day of 2009 and the first day of 2010.

“The History of Howard Stern: Act III” is being pitched as one of the star attractions in the New Year’s programming lineup at Sirius XM. The program series is the third chapter in the radio documentary series that offers listeners a behind-the-scenes look at the life, career and achievements of Howard Stern.

“Act III celebrates and chronicles Howard’s life and career as he is crowned ‘The King of all Media’,” the promo states. The last two installments of the 10-part series are to be presented on December 31 and January 1, beginning both days at 6:00 am ET on Howard 100 and 6:00 am PT on Howard 101, with encore presentations nightly and throughout the weekend.

So, no shortage of Howard at Sirius XM. And we all have 12 months to speculate about whether or not he will come to terms with Mel Karmazin on a new contract.

RBR-TVBR observation: Our early prediction is that Stern will stay put. He’ll do a bit less programming personally, but still get a pretty good paycheck and be the godfather of the Howard 100 and Howard 101 channels. Not a bad gig as he works toward Medicare eligibility.