For months now Wall Street has been focused on whether Sirius XM Radio will renew its two most important programming contracts: Howard Stern and the National Football League (NFL). Well, the football deal is a go.
Sirius XM and the NFL on Tuesday (11/30) announced a five-year extension of their satellite broadcasting and marketing agreement.
Sirius XM, the Official Satellite Radio Partner of the NFL since 2004 (when it was just Sirius), will continue to broadcast every NFL game live nationwide from the preseason through the Super Bowl in 2016 as well as Sirius NFL Radio, channel 124, the first and only 24/7 radio channel dedicated entirely to the NFL.
NFL play-by-play and the Sirius NFL Radio channel are available to all Sirius subscribers and to XM subscribers who purchase the “Best of SIRIUS” programming package.
There’s one big change in the new contract. For the first time Sirius XM will also broadcast NFL play-by-play online for its satellite radio subscribers starting with the 2011 season.
“We are pleased to continue our partnership with Sirius XM. They have been an excellent partner and have become part of NFL fans’ daily lives, not only on game day, but also throughout the year,” said Steve Bornstein, the NFL’s executive vice president of media.
“The NFL is a terrific partner and we’re very pleased to continue to work with them to provide both Sirius and XM listeners the kind of top-notch NFL programming that their fans have come to expect,” said Scott Greenstein, President and Chief Content Officer, Sirius XM. “The NFL has been and will continue to be one of the major tent poles of Sirius XM’s lineup. Sirius and XM will give fans around the country a fully portable and comprehensive way to follow their favorite team and everything happening around the league.”
Sirius NFL Radio features exclusive daily talk shows hosted by NFL experts, interviews with players, coaches and executives from around the league, plus in-depth coverage of the NFL Draft, training camps, NFL Network programming and more.
As the league’s official partner, Sirius XM will continue to have rights to use the NFL “shield” logo and collective NFL team trademarks.