Attention, Spotify and iHeartRadio: If you’re interested in getting more of those pesky GenZ consumers using your product, you may want to follow the lead of Pandora parent Sirius XM.
The satellite radio service on Wednesday unveiled a new subscription package built for college students that slashes its monthly fee to a third of the cost of the Sunday edition of The New York Times.
The “Student Premier” package gives college students all the content in SiriusXM’s “Premier Streaming” package for $4 per month.
This represents a 69% discount off the regular price for this tier of $12.99 per month.
But, this package is designed expressly for the Sirius XM app, or access via a smart speaker such as Amazon’s Alexa device. In-dash automotive service is not included in the package.
Subscriptions to the Student Premier Package are available to consumers so long as they maintain their verified student status.
“Today’s college students grew up listening to SiriusXM in their parent’s car, and now we have a package built just for them,” says Matt Epstein, VP of “SiriusXM Outside the Car,” acknowledging the near two-decade presence of Sirius and former Washington, D.C.-based competitor XM Satellite Radio.
Want to gift this to your child or grandchild? Visit www.SiriusXM.com/Student.