SiriusXM Is A Radio Advertiser. What’s Wrong With That?

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RBR+TVBR OBSERVATION


As some three dozen lucky radio industry cognoscenti gathered in Las Vegas on January 6 to enjoy the 2022 Consumer Electronics and QR Code Showcase in Sin City, a veteran radio industry professional widely known for creating Classic Rock as an answer to hair-band free playlists fired off a fiery blog post that lambasted radio for shooting itself in the foot.

What was the problem? For the week ending January 2, 2022, Media Monitors’ Spot Ten Radio report showed Sirius XM accounting for some 33,794 spots aired across the AM and FM stations it tracks.

The latest Spot Ten Radio reports shows that it was likely a one-time deal, as the satellite radio company was absent from the top 10 for the week ending January 9.

Still, the presence of Sirius XM during that end-of-year week when subscription renewals are important is, in Fred Jacobs‘ view, a huge error in judgement, or perhaps a tremendous blunder.

We respectfully disagree and see no reason to panic and fret over radio advertisements designed to bring more attention to audio content. After all, it is Radio that allowed Sirius XM to even exist.

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