SiriusXM launches MySXM


Sirius XMMySXM lets SiriusXM Internet Radio listeners personalize 50 existing SiriusXM music and comedy channels to create a more tailored listening experience. On SiriusXM channels with the MySXM feature, listeners can adjust each channel’s controls for a more custom fit listening experience.

Channel-specific sliders allow users to create over 100 variations of each of more than 50 SiriusXM channels by adjusting characteristics like library depth, familiarity, music style, tempo, region, and multiple other channel-specific attributes.  SiriusXM will add more channels to its MySXM channel line-up over time.

“MySXM is a personalization feature built to enhance our already well-loved curated commercial-free music and comedy channels and make an already amazing listening experience even more personal,” said Scott Greenstein, President and Chief Content Officer, SiriusXM.  “Our experts set the stage giving you the tools to make the channel your own.  You decide how involved you want to get and where you want to take your channel.”

With MySXM, SiriusXM listeners can personalize their experience to hear more of the music and comedy they love and less of what they don’t, whether it’s more grunge rock on Lithium, less euro on 1st Wave, more established comedians on Raw Dog Comedy, or less teen pop on SiriusXM Hits 1.

Like Pandora, Spotify and other music discovery services, MySXM combines programming and curation expertise with algorithms to create a personalized listening experience for SiriusXM Internet Radio listeners.

MySXM is available at no extra charge to SiriusXM Internet Radio subscribers for unlimited hours of listening on the SiriusXM Internet Radio App for iPhone, iPod touch, and Android-powered smartphones and other connected devices and at

MySXM joins a lineup of SiriusXM Internet Radio features that also includes SiriusXM On Demand, giving subscribers the ability to choose episodes from a catalog of more than 300 shows and over 3,000 hours of content to listen whenever they want.  Subscribers listening via the Apple iPad, iPhone, iPod touch, or Android smartphones and other connected devices can also store select On Demand content for a period of time on their devices for offline listening.

RBR-TVBR observation: This will certainly increase average revenue per subscriber. For only $3 more per month, SIRI subscribers can get commercial-free streaming that, with the MySXM feature, will now rival the bells and whistles of Pandora and other music discovery services. In fact, the features beat the standard Thumbs Up, Thumbs Down and Skip that Pandora offers.