It’s no secret that broadcast media’s revenue streams have new tributaries designed siphon dollars from the great lake of local digital that has swelled in a swift amount of time.
But, what if reaching consumers through a digital medium — say, e-mail — was a challenge for your radio or TV station or for a medium or small-business client?
A Broward County, Fla., digital marketing company has a solution. It worked for newspapers. Now, it believes it’s on track to work for broadcast media, too.