Small MVPD MCTV Goes With MOBITV For New Customer Services


A company that’s gained notice for its app-based TV video delivery platform has just finalized an agreement with Massillon, Ohio-based MCTV that allows it to bring IP-based services and streaming video content to its residential subscribers in the Buckeye State.

The launch of MCTV Stream is thanks to technology powered by MOBITV Connect.

MCTV launched the service in select markets on Monday (10/25) and will continue to deploy the service to both new and existing customers across its service areas over the coming months.

“MCTV is a well-respected leader in the video space and MOBITV is proud to be part of their portfolio of offerings,” said MOBITV CEO Charlie Nooney.

He added that MCTV developed ,watchTV everywhere (wTVE) which provides MCTV cable TV customers the ability to stream live programming and on demand content from more than 90 networks on their computer, tablet or smartphone at no additional cost. More than 527 other member operators in the National Cable Television Cooperative (NCTC) and other associations utilize wTVE for their authentication services.

“At MCTV, our mission is to provide our customers with innovative technology and exceptional customer service,” said Katherine Gessner, president at MCTV. “The video landscape has shifted dramatically in the past several years and ‘gathering around the TV’ doesn’t mean what it used to. Consumers want to watch video on their terms – when they want and where they want. What we found most appealing about MOBITV Connect are its advanced technology and features, including its app-based approach instead of a traditional set-top box. This gives customers more access and new options across the numerous smart TVs, tablets and streaming devices they already have in their home.”

MOBITV Connect enables providers such as MCTV to offer a full suite of advanced services.  The app-based streaming TV service platform includes on-demand, live TV, start over, look back, network DVR and recommendations. The software-as-a-service (SaaS) technology allows for real-time enablement of new technologies such as 4K/HEVC, Cloud DVR, replay TV and robust voice control avoiding the high cost and frequent replacement of legacy set-top boxes in the home.

Customers can download the app and view television on any of their connected devices.